Cost Estimation: The calculator estimates the cost advertisers can expect to pay for each click on their ads based on the selected keywords.

Keyword Input: Users input the keywords they plan to target in their PPC campaigns.

CPC Data Retrieval: The tool retrieves data on the average CPC for the specified keywords from advertising platforms like Google Ads or Bing Ads.

Calculation: Using the provided CPC data, the calculator computes the estimated cost per click for each keyword.

Budget Planning: Helps advertisers plan their advertising budgets by estimating the costs associated with targeting specific keywords.

Bid Strategy: Assists in setting competitive bids for keywords to ensure ads remain competitive in the auction process while maximizing return on investment (ROI).

ROI Evaluation: Allows advertisers to evaluate the potential ROI of targeting particular keywords based on estimated CPC and expected conversion rates.

Keyword Selection: Choose keywords that are relevant to your target audience and have a balance between search volume and competitiveness.

Bid Adjustment: Adjust bids based on the estimated CPC to ensure ads remain competitive while maintaining cost-effectiveness.

Conversion Tracking: Monitor ad performance and adjust bids accordingly based on actual conversion data to optimize campaign ROI.